About Catchphrase

About Catchphrase

Operational Excellence at your Fingertips

We saw many organizations struggle to keep people motivated and well-informed, and we knew, this should be done differently and better.


With our solution, we respond to the need to prepare a Team for their shift in a short period of time.


We also realized your Teams are your eyes and ears on the floor. By asking for their opinion and experience you collect valuable feedback for improvement. Doesn't that sound like music to your ears?

Who we are

The Catchphrase Crew

Meet the passionate game-changers of Catchphrase. We have a great mix of unique talents and creative thinkers. Together we work every day to provide your teams with a fun and effective briefing.

Gerwald van den Oetelaar
Co-founder & CEO

Creative and innovative entrepreneur with a passion for developing talents in organisations.

Max van Eijden
Co-founder & CTO

Enthusiastic and super smart leader of the product development team who can explain what we do to virtually anyone.

Frank Litjens
Co-founder & CDO

Pragmatic, curious & creative digital strategist with a strong focus on data and digital marketing science.

Lars Kuijpers
Full Stack Developer

Creative fullstack developer who helps let the Catchphrase solution function optimally and make users happy.

Roel Creemers
UX/UI Designer

Enthusiastic interactive storyteller specialising in strategic interactive communication with the end-user.

Marieke Gerritsen

Creative and dedicated copywriter, who likes to play with words and wears a red pen as an accessory.

Michael Wieler
Industry Expert Hospitality

Inspirational and enthusiastic Hospitality and Service expert. Service driven, pro-active and no-nonsense. He delivers, inspires and gets results.

Marco Zonneveldt
Account Manager

He is honest and straightforward and has the ability to touch everyone with his message. He makes it hard to say 'no' to him.