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Kickstart your Crew

Kickstart your Crew

Operational Excellence at your Fingertips

Creating playbooks together with all event partners involved, filtering relevant information by discipline and collecting feedback after each event.  These are crucial activities to make your (future) events a success.


These activities are not always as fluid and energetic as you'd like. Neither do you always have time to do it as carefully as you would like. 


With the Catchphrase Platform you give your team an interactive and energetic boost. The result? Your partners and crew feel more responsible, engaged and valued.

Where we make the difference

Upcoming events

Sensation 2022
Jul 2, 2022

During this classic among Dance events, Catchphrase supports the Johan Cruijff ArenA from A-to-Z with the briefing of and communication between all cooperation partners. 

NN Rivals Run
Jul 3, 2022

During the NN Rivals Run, the Catchphrase platform supports the preparation and support of the traffic controllers. With communicating a dymanic time planning we also ensure that road closures are reduced to a minimum

2022 Women's Euro
Jul 6, 2022 Jul 31, 2022

The KNVB uses the platform of Catchphrase to provide delegates on sponsor trips to the 2022 Women's Euro with relevant information before and during the trips. In addition, the 'App' contains important registration forms for the trip and activities.

Rolling Stones - Sixty Tour
Jul 7, 2022

With this concert, Catchphrase demonstrated the flexibility to respond to unexpected developments. After the cancellation of the first concert, the Johan Cruijff ArenA only needed half an hour to convert the digital scripts.

J Balvin: NEON Cancun
Jul 9, 2022 Jul 13, 2022

During this curated event from Pollen, it is crucial that all teams are fully up to date with the latest information, protocols and details regarding the (VIP) guests. The Catchphrase platform is indispensable for a smooth and safe organization of the event.

Ed Sheeran: +-=÷x Tour
Jul 15, 2022

The Johan Cruijff ArenA deploys the Catchphrase platform to ensure that the crew is always up to date with the latest information relevant to the role the crew members have during Ed Sheeren's concert.

Netherlands (W) - Iceland (W)
Sep 6, 2022

Also at the important final qualifying match for the World Cup 2023 of the Dutch women, the KNVB is using the Catchphrase Platform to make the match organization and communication between the cooperation partners run smoothly.

2022 FIFA World Cup
Nov 21, 2022 Dec 18, 2022

The KNVB uses the platform of Catchphrase to provide delegates on sponsor trips to the 2022 FIFA World Cup with relevant information before and during the trips. In addition, the 'App' contains important registration forms for the trip and activities.

Where have we already made a difference

Past events

Men's World Cup Qualifying 2022
March 24, 2021 November 26, 2021

For the KNVB, we support the project organization in digitizing all communications surrounding the qualifying matches of the Dutch men's national team for the 2022 FIFA World Cup in Quatar.

Dutch Eredivisie AJAX
August 14, 2021 May 15, 2022

For the Johan Cruijf ArenA, we support thematchday operation in digitizing all communications surrounding the Eredivisie Matches of AJAX.

Champions League AJAX
September 15, 2021 March 15, 2022

For the Johan Cruijff ArenA, we support the project organization in digitizing all communications surrounding the Champions League matches of Ajax.

TIËSTO: The Trip 2022
March 31, 2022 April 3, 2022

Transport yourself to a sun-soaked paradise, soundtracked by iconic Dutch DJ Tiësto and an international lineup of the top names in electronic music. The Trip is three days of headline performances, club nights and buzzing day parties set against a backdrop of pristine white-sand beaches on the coast of the Caribbean.

Duran Duran - Ibiza
April 29, 2022 May 2, 2022

It's been 30 years since Duran Duran last played together in Ibiza. Now, we're getting right back into rhythm with three days and nights of performances, parties and a special film screening for fans.

Defected Ibiza
April 29, 2022 May 2, 2022

We're giving house music a new home in Ibiza Old Town. Four days and nights of raving, heart-pounding house takes over the legendary Dalt Vila and more iconic Ibiza venues for an unforgettable weekend dance affair. 

The Vamps - Barcelona
May 6, 2022 May 9, 2022

Dit wordt de eerste keer in bijna drie jaar dat The Vamps buiten het Verenigd Koninkrijk live spelen - en wat is een betere manier om hun trouwe fans te belonen dan met een ervaring van dichtbij en persoonlijk aan het strand in een van de levendigste steden ter wereld?

Dayton 2 Daytona
May 10, 2022 May 15, 2022

For our partner Pollen, we supported the entire operation of this Campus Vacation with digital roadmaps and low-threshold communication channels.

CHOP Vegas 2022
May 12, 2022 May 16, 2022

Chop Vegas is throwing the Strip's biggest Afrobeats party yet with live performances from Burna Boy, Flavour, Ruger + more, plus daily themed parties, takeovers at iconic nightclubs and handpicked hotel options. 

Bring me the Horizon
May 26, 2022 May 30, 2022

An unforgettable, immersive 4-day travel experience awaits. It's time to celebrate with the globe-trotting band and a handpicked lineup on the sun-soaked Mediterranean isle of Malta.

Netherlands - Poland
June 11, 2022

As an innovation partner of the KNVB, we support de matchday operation by digitizing the playbooks, checklists and post-event feedback.

Motul TT Assen – MotoGP
June 24, 2022 June 26, 2022

For many years the Dutch TT has been the biggest one-day sporting event in the Netherlands. The Race Day (Sunday) attracts 105,000 visitors. That is the highest number of visitors on Race Day of all the Grand Prix! Watching the TT in person is more than just visiting a motorcycle race: the TT is an experience!

The perfect fit with your organization

Sports Matches, Festivals & Concerts, Business Events, Themeparcs  en Theater Productions

As an organizer of sporting events, you must keep several balls in the air. First, you are responsible for a memorable, well and safely organized sporting event. This requires knowledge, experience, and trust in and from the team.  


With digital playbooks and innovative briefings, we put your team on edge so they can reach their best performance. The players feel that playing together provides work satisfaction and that their knowledge and insights are indispensable. Game on!

As an Event Organizer or Promotor you know how to throw a party! Behind the scenes, there’s a lot of planning and organizing. But you can only get this done perfectly with a team that can perform both in and out of the spotlight. Their motivation, knowledge, and commitment is your key to success.


And it starts with… yes! An up-to-date playbook and briefing! We help you to turn your briefing into a party, so everyone knows how to create a memorable experience for the fans.

As a Business Event Organisation it is important your visitors and relations experience a warm welcome and leave again with fresh new knowledge and new contacts. That's why you want your team to know all the ins and outs and know the location like the back of their hand.

By creating and distributing the digital briefings and checklists you lay the foundation for an unforgettable experience. Catchphrase helps you to build a well oiled machine making sure your guests will return. 

Working in Leisure -or Theme Parks  is like a rollercoaster ride: quiet moments, peak moments, excitement, and yes, of course, the feeling of accomplishment at the end of the day! Your team always has to be alert and ready, but in those peak moments, you don’t always have the time to guide them properly.


We help you with briefing your permanent or temporary staff during the holidays. We help you inform them in a way that’s just as fun and surprising as a day in the park! Never a dull moment for your team and guests!

As a Theater or Concert Hall with (temporary) employees who provide guests with an unforgettable experience, you often need to switch gears quickly. But does every employee shift gears at the same pace with you? The reality is that people want to, but don't always have enough time to prepare properly. That can be done differently!


We offer a quick, uniform and efficient briefing so your teams can peak at every performance. That way, everyone knows the direction you're headed. Working together for quality.

Our solution to (almost) every problem

Catchphrase Mobile App

Key information is not available
Crucial, role specific info, in one place
Progress screen Catchphrase App
Poor shift preparation
Short interactive shift briefings
Insufficient insight in knowledge retention
Interactive quizzes and knowledge tests
Knowledge disparity between team members
Briefing tasks based on knowledge level
Briefing does not match reality
User feedback on content
Tasks are overlooked
Structured task overviews and checklists
Shifts not running according to plan
Playbooks with schedules for each role
Panic Button Catchphrase App
Team members don't know eachother's roles
Relevant contact list & panic button
Tightly regulated chat channels
Proliferation of communication channels
Structured chat channels in the mobile app
Insufficient insight into motivation
'Mood checks' after every event
Evaluation screen Catchphrase App
Team members do not feel involved
Short, clear and fun feedback tool
Operational excellence in the works

Innovation partners

Johan Cruijff ArenA

The Catchphrase platform helps the Johan Cruijff ArenA to organise all events flawlessly and thus contributing to the ultimate fan experience.


With 100 international matches per year, the Catchphrase platform is indispensable for a smooth and successfull organization of KNVB events.


The Catchphrase platform, for Pollen, is the digital hub for organising the most amazing event experiences in the best destinations worldwide. 

Why choose Catchphrase

Proper preparation is half the job. It really is. Just look at the impact!

  • Creates lovely memories
  • Feels welcome and safe
  • Can rely on seeing familiar faces
  • Benefits from professional support
  • Can enjoy and relax
  • Gets a briefing specifically designed for them
  • Delivers unparalleled team performance
  • Gains quick & easy access to relevant information
  • Communicates directly and effectively
  • Gives feedback and feels valued
  • Strengthens the bond with the team
  • Saves time & money (which is always a nice benefit)
  • Direct insights into every status
  • Ensures that valuable knowledge is retained
  • And finally: reduces risks and avoids problems